5 Tips for Pleasing Customers

Teach employees to answer the phone with smiles on their faces. Phone experts say that customers will hear the smile in the employees’ voices.

Hire people who love people.

Require that employees speak clearly and slowly enough to be understood—especially on the phone. Nothing turns off customers more quickly than impatient, sullen, or indifferent employees.

Make sure employees have a thorough understanding of your products and services so they can answer customer questions.

Give employees leeway to meet customer needs. Does a vegetarian in your restaurant want a meatless meal? Be sure waiters know they can make substitutions.