Determine specific goals and the time frame in which you want to achieve them. Communicate the goals to your employees.
Decide what tools can best help you meet your goals and how they will be used. These can include the Internet, newsletters, direct mail, special events, trade shows, advertising, and more.
Come up with a budget that reflects your goals.
Delegate responsibility for implementing each segment of the plan.
Monitor the results and make adjustments as necessary.
Monday, September 6, 2010
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