Put yourself in their shoes. For example, understand what a retail clerk selling your product needs to know to help a customer.
Provide support materials. These can range from inexpensive fact sheets to videos that provide refresher training.
When a product is complicated, do on-site training with sales associates.
Make sure you or a knowledgeable member of your staff is available to answer questions from sales associates—via telephone or email.
Get feedback from outside salespeople so that you can improve training as you introduce new products.
Monday, September 6, 2010
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