Maintain a blog. Use it to answer questions, gather feedback, spread information, and announce new products. Post often—daily if possible. The best entries help clients do their jobs better. Concentrate on your expertise and avoid sales pitches.
Create a business identity. Search the Internet for free ready-made templates to present a professional-looking and cohesive business identity, addressing everything from marketing collateral to online presentations.
Print marketing collateral in color. Customers respond to color. Invest in a good color inkjet or laser printer so you can print your business cards, letterhead stationery, labels, and brochures on-demand. Be sure to use quality paper.
Learn how to use publishing software. Several Web sites offer free online classes on everything from Microsoft Publisher to Adobe Photoshop.
Spice up your presentations. Use custom backgrounds, stock photography, clip art, and readable typefaces to convey your message in an interesting and memorable way.
Monday, September 6, 2010
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