Determine who your customers are, and what their wants or needs are. Know how your product or service satisfies their wants or needs.
Instill and practice the concept of continuous quality improvement and quality customer service as a way of life in your business.
Make sure you select the proper medium to carry out your message, and choose the proper location within that medium.
Direct your message to where your prospects are listening, viewing or reading.
Create a forum or place of business that is unique is some way. Make customers feel different while they are doing business with you.
Monday, September 6, 2010
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