5 Tips for Business-to-Business Selling

Listen well. Let your B2B customers talk, so you can learn their needs and determine how your products or services can help them.

Learn as much as you can about your prospects’ industry. You may come up with ideas to help them that they haven’t thought of before.

Make yourself a part of their team. Demonstrate that you are there to help them increase their bottom line.

Emphasize the benefit of your products or services. Show how you can help customers cut costs, increase profits, or beat the competition.

Follow up. Keep customers coming back by making sure your products or services work well for them. If not, show concern and fix things cheerfully.