Educate your customers. Entrepreneurs whose businesses are ahead of the curve need to help customers understand the value of their products or services.
Put prospect identification on the front burner. Keep developing sales leads and cultivating the people or organizations most likely to become your customers.
Make an offer the customer can’t refuse. One professional association offered $250 off on next year’s annual conference if members signed up and paid now. Only $50 was not returnable if the member could not actually attend.
Don’t give up. Persistence pays off—as long as it’s friendly and helpful and not overbearing.
Show customers that you are an asset to them. Prove that you can improve their businesses or enhance their lives.
Monday, September 6, 2010
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